Open Horizon exists to expand opportunities, working on the individual, community and systems level to enable equitable access to education, experience, and economic support. I was hired to develop the branding, including logo and stationery system, and to design and build the website.
I worked closely with the founders to create the company’s branding strategy including vision, mission, and core values. Together we identified their target audience and their brand positioning. I developed the visual style guide and the distinctive logo, which they’ve used to create a distinctive and memorable identity.
In a skillful, patient way, Laura walked us through the development of an entire brand, inviting in our ideas at every step. Her approach made it a pleasurable journey to explore our vision, goals and values. We are hugely pleased with our final products–and much more focused and knowledgeable about what we stand for and where we are headed!
— Lisa Cohen – Open Horizon Co-founder