Powerful Princess offers birthday parties and workshops inspired by women rulers from history. It was created by a Brooklyn mom whose background studying history at Yale and editing stories at Fortune helped her spin stronger tales for her own daughter.
I was asked to create a brand identity that would feel empowering to young girls. I created a logo that feels strong and active, reminiscent of action heroes and comic books. With a nod to royalty, of course. I then designed a website and stationery system.
Laura Sweet worked with me on imagining and designing a new brand identity which I love for my business, as well as a website. I can’t say enough about Laura; she listens, understands, and proposes wonderful solutions. She is fast, gracious, reasonable, and a delight to work with. My brand would not be where it is without Laura. I recommend her unreservedly.
— Erin Kelly, Owner – Powerful Princess