Design with a Sweet touch
Welcome to the website of Laura Sweet, a visual designer with a passion for elegant, functional design. My unique visual solutions are designed to leave a lasting impression on your target audience. Sweet, right?
Design with a Sweet touch
Welcome to the website of Laura Sweet, a visual designer with a passion for elegant, functional design. My unique visual solutions are designed to leave a lasting impression on your target audience. Sweet, right?
WHAT CAN I DO FOR YOU?
I love the creative process and I offer a range of services to help you shine!
BRAND STRATEGY
Whether you’re a startup or a brand looking for a refresh, together we will define the essence of who you are, what benefit you provide to your target audience, and what distinguishes you from your competition.
BRAND IDENTITY + LOGO DESIGN
I will help you express your brand in a systematic way that resonates with your audience across all channels and interactions. I will help you make your mark, literally and figuratively.
USER INTERFACE DESIGN
I create elegant and responsive visual designs built on sound user experience principles that will enhance your brand. Using WordPress, I can get your website up and running quickly.
PRESENTATIONS + DEMOS
When you need to sell an idea and make it sing, I will help you craft a demo or a presentation that clearly communicates your concept, is visually striking, and makes a compelling case.
PRINT DESIGN
I bring my career-long love for the printed piece to creating stationery systems, annual reports, brochures, print ads and more from design through final production. You name it, I’ll make it.
ILLUSTRATION
Whether you need an infographic to help communicate a complex idea, a set of icons to highlight or punctuate your content, or an illustration to inform or amuse, I can provide the right visual for the context.
View examples of my work or contact me to discuss my services in more detail.
WHAT CAN I DO FOR YOU?
I love the creative process and I offer a range of services to help you shine!
BRAND STRATEGY
Whether you’re a startup or a brand looking for a refresh, together we will define the essence of who you are, what benefit you provide to your target audience, and what distinguishes you from your competition.
BRAND IDENTITY + LOGO DESIGN
I will help you express your brand in a systematic way that resonates with your audience across all channels and interactions. I will help you make your mark, literally and figuratively.
USER INTERFACE DESIGN
I create elegant and responsive visual designs built on sound user experience principles that will enhance your brand. Using WordPress, I can get your website up and running quickly.
PRESENTATIONS + DEMOS
When you need to sell an idea and make it sing, I will help you craft a demo or a presentation that clearly communicates your concept, is visually striking, and makes a compelling case.
PRINT DESIGN
I bring my career-long love for the printed piece to creating stationery systems, annual reports, brochures, print ads and more from design through final production. You name it, I’ll make it.
ILLUSTRATION
Whether you need an infographic to help communicate a complex idea, a set of icons to highlight or punctuate your content, or an illustration to inform or amuse, I can provide the right visual for the context.
View examples of my work or contact me to discuss my services in more detail.
Recent project: The Ledger
One recent project is the development of a brand identity—including logo and signage—and a website for a luxury residential building in the heart of historic Philadelphia. For the design of both the logo and website, I leveraged the building’s storied history and promoted its unparalleled location with its stunning views of the park and iconic tower.
Laura skillfully created the branding for the Brooklyn Cat Café…She is highly creative and responsive, providing us with number of well-developed options for vetting and images to choose from in selecting our final logo, and she turns work around quickly with enormous skill and expertise.
— Rachel Foster, Co-founder, Brooklyn Cat Cafe
Working with Laura on my brand identity, logo, and website has been a crucial step in moving forward on my vision for my company. Laura is patient, thoughtful, incredibly creative and a great collaborator- bouncing ideas back and forth between us has been a true pleasure. Her multifaceted expertise has proven invaluable in achieving my goals.
— Becky Peterson, M.D.; Founder and Owner, Skedago, LLC
Laura has always been flexible not only in her approach, but also with her time, always eager to contribute towards a great product.
— Julie Fortier, Managing Director, UXL
Laura’s expertise, creativity, business acumen and attention to detail produced a brand identity that was exactly what we strived to portray. Thank you, Laura, for exceeding our highest expectations!
— Nancy Bombard, Owner, Retaility
Laura has it. Laura is true creative talent, honed by years of execution. I trust her eye more than my own. She will not rest until she is satisfied with your work.
— Allison Task, Personal Coach
I’ve worked with Laura on numerous projects for over fifteen years and have been impressed with her consistent ability to produce creative and pragmatic designs that are targeted to the audience and purpose. Laura is easy and fun to work with, and I look forward to doing it again!
— Ed Guttman, Managing Director at UXL | The User Experience Lab
I’ve had the pleasure of working with Laura on a number of digital engagements over the last five years. Each and every time she has delivered high-quality creative solutions. She is an effective collaborator and stays calm under tight deadlines and budgets all while providing award winning work.
— Tara Laposa, Director of Enrollment Digital Strategy at Rider University
In 2014, my community health center in Arizona needed dire design assistance in every aspect…Laura has since worked carefully and conscientiously with my team’s vision for a professional image that gives pride to our employees, recognition in our communities, and truly complements the passion that we have for our work.
— Dr. Jonathan Melk, MD, CEO / CMO of Chiricahua Community Health Centers
I can’t say enough about Laura; she listens, understands, and proposes wonderful solutions. She is fast, gracious, reasonable, and a delight to work with. My brand would not be where it is without Laura. I recommend her unreservedly.
— Erin Kelly, Founder, Powerful Princess
Laura skillfully created the branding for the Brooklyn Cat Café…She is highly creative and responsive, providing us with number of well-developed options for vetting and images to choose from in selecting our final logo, and she turns work around quickly with enormous skill and expertise.
— Rachel Foster, Co-founder, Brooklyn Cat Cafe
Working with Laura on my brand identity, logo, and website has been a crucial step in moving forward on my vision for my company. Laura is patient, thoughtful, incredibly creative and a great collaborator- bouncing ideas back and forth between us has been a true pleasure. Her multifaceted expertise has proven invaluable in achieving my goals.
— Becky Peterson, M.D.; Founder and Owner, Skedago, LLC
Laura has always been flexible not only in her approach, but also with her time, always eager to contribute towards a great product.
— Julie Fortier, Managing Director, UXL
Laura’s expertise, creativity, business acumen and attention to detail produced a brand identity that was exactly what we strived to portray. Thank you, Laura, for exceeding our highest expectations!
— Nancy Bombard, Owner, Retaility