ABOUT ME
Greetings and thank you for visiting! I’m Laura Sweet, a visual designer with over twenty years’ experience creating award-winning designs from concept through finished product. I truly love what I do, and I take great pride in the wonderful (sweet!) collaborations I’ve enjoyed with my clients and the terrific work we’ve produced. I don’t expect you to take my word for it, so feel free to read what some of my clients have said.
My ideal project entails working with a client to create a spot-on brand identity that makes their business shine, and from there come up with striking pieces (stationery, brochures, posters, websites, T-shirts, whatever!) that will help their brand leave its mark. I also love working with existing companies who have a brand but are just looking for a fresh, new look. So let’s team up!
Download my resume.
COLLABORATIVE We will meet up in person, on the phone, via Zoom or FaceTime or whatever works, and we will discuss the scope and requirements of your project. Then I will present a detailed proposal which we will agree upon before getting started. If necessary, I will bring in other collaborators (I’ve worked with many talented and amazing folks) to round out the team.
FLEXIBLE Each project is planned and scoped based on time and budget, so my process is adapted to suit each engagement. In general, there are five basic phases (not every project requires every phase) Research – getting to know you, your brand, and your audience Analysis – coming up with a strategy based on my research Concept creation – setting the creative direction Design – working out the visual presentation Documentation – to ensure consistent branding and look & feel Contact me for details on my process!
SUPPORTIVE Our working relationship doesn’t have to end when the project is over. I make myself available to clients for continued support and maintenance as needed. I relish developing continuing relationships with clients so I can help them grow and expand!
PERSONAL STUFF
When I’m not designing, I love playing guitar, traveling, visiting museums, and going to the theater or seeing live dance or concerts. Back in the day, I spent a lot of time traveling and seeing the world. After graduating from Cornell I settled in Madrid, eventually marrying my Spanish boyfriend and dragging him to New York. We now have two kids – one about to graduate college in San Diego and one in college in New Orleans. I am a board member of an amazing organization called The Rosa Vera Fund which provides much-needed medical care to impoverished children in Bolivia. The picture at right was taken during a work trip with doctors and other volunteers in Montero, Bolivia. Hablo español.
Want to know even more about me and what I do? Drop me a line and let’s connect.
Laura has always been flexible not only in her approach, but also with her time, always eager to contribute towards a great product.
— Julie Fortier, Managing Director, UXL
Working with Laura on my brand identity, logo, and website has been a crucial step in moving forward on my vision for my company. Laura is patient, thoughtful, incredibly creative and a great collaborator- bouncing ideas back and forth between us has been a true pleasure. Her multifaceted expertise has proven invaluable in achieving my goals.
— Becky Peterson, M.D.; Founder and Owner, Skedago, LLC
Laura’s expertise, creativity, business acumen and attention to detail produced a brand identity that was exactly what we strived to portray. Thank you, Laura, for exceeding our highest expectations!
— Nancy Bombard, Owner, Retaility
Laura has it. Laura is true creative talent, honed by years of execution. I trust her eye more than my own. She will not rest until she is satisfied with your work.
— Allison Task, Personal Coach
I’ve had the pleasure of working with Laura on a number of digital engagements over the last five years. Each and every time she has delivered high-quality creative solutions. She is an effective collaborator and stays calm under tight deadlines and budgets all while providing award winning work.
— Tara Laposa, Director of Enrollment Digital Strategy at Rider University
In 2014, my community health center in Arizona needed dire design assistance in every aspect…Laura has since worked carefully and conscientiously with my team’s vision for a professional image that gives pride to our employees, recognition in our communities, and truly complements the passion that we have for our work.
— Dr. Jonathan Melk, MD, CEO / CMO of Chiricahua Community Health Centers
I can’t say enough about Laura; she listens, understands, and proposes wonderful solutions. She is fast, gracious, reasonable, and a delight to work with. My brand would not be where it is without Laura. I recommend her unreservedly.
— Erin Kelly, Founder, Powerful Princess
Laura skillfully created the branding for the Brooklyn Cat Café…She is highly creative and responsive, providing us with number of well-developed options for vetting and images to choose from in selecting our final logo, and she turns work around quickly with enormous skill and expertise.
— Rachel Foster, Co-founder, Brooklyn Cat Cafe
I’ve worked with Laura on numerous projects for over fifteen years and have been impressed with her consistent ability to produce creative and pragmatic designs that are targeted to the audience and purpose. Laura is easy and fun to work with, and I look forward to doing it again!
— Ed Guttman, Managing Director at UXL | The User Experience Lab