Red Root Marketing seeks to lift up their community by helping local businesses and nonprofits connect to their audiences in a deep and meaningful way. Their mission is to inspire and empower their clients to engage with their audience through an innovative social media marketing strategy that is scoped, scaled and priced to meet the needs of local businesses and nonprofits. Read more about them here. I didn’t design the website, but the content arose from the work we did together.
The Red Root team and I collaborated to create the company’s branding strategy. I facilitated a collaborative approach in which we defined their foundational characteristics including vision, mission, and core values. Together we identified their target customers and their brand positioning, and out of all that came the visual style guide and the distinctive logo, which as you can see by the examples here they’ve used to create a distinctive and memorable identity.
We are thrilled with the work Laura has done for us creating a brand brief and a new identity. Because of this project, we were able to comprehensively brand our website, flyers, email templates and all of our promotional items as well as our social media presence and digital marketing. We eagerly recommend Laura to anyone thinking of using her services.
— Jessica Maarek, Red Root Marketing Founder