Fabulist is personal productivity re-imagined and reinvented. At Fabulist, they believe that personal productivity is inherently a social activity – it should not be a lone exercise, but a joyous collaboration with others. At Fabulist, their mission is to bring the joy back to productivity in what they like to call “everyday collaboration.”
I was hired by Fabulist to create the logo and the look and feel for the app. The chosen logo is vibrant, effervescent, playful, and colorful. The bubbles represent groups moving freely yet in harmony, and they are a recurring graphical motif. The letters have so much energy they can’t sit still!
