While working at Razorfish, I was the lead designer on a team that included copywriters, designers, information architects and strategists pitching to Estée Lauder. Estée Lauder was looking to overhaul their public site, and we wanted to present a concept that could be the basis of an integrated marketing campaign.
The copywriters came up with the concept “Tell a Woman,” and the design team created an interactive experience that would convey the fun and intimacy of women receiving and passing along beauty advice. Our website would engage and speak to these women in the same charismatic and conversational way that Estée Lauder did.
