Caliber One Funds was a new hedge fund in need of a brand identity. I initially met with the team and conducted a brand strategy exercise to determine their value proposition and their positioning.
Based on the strategy work, I created a logo that reflected the company’s key attributes, including stability, a good pedigree, good investment results, commitment to quality and a proven track record. Once the logo was completed, I created a complete stationery system (business cards, letterhead, envelope) and other key templates.
