Allison Task is a career and life coach in Montclair, NJ with over 15 years’ experience developing deep partnerships with clients to help them identify and realize their aspirations. She initially came to me to develop a logo and stationery system, and ultimately we collaborated on a detailed brand strategy including detailed personas.
The brand brief described the characteristics of Allison Task’s professional brand. By succinctly defining the Foundation, Customers & Competitors, Focus & Differentiation, and Positioning of her brand, we provided a roadmap for developing communications with a consistent voice and visual approach.
